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School Marketing

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Ambience Public School

whole-schoolAmbience School, Gurugram is setup on 5 areas of land, opposite the DLF Golf Course. Branding and Marketing services were offered by Newton Schools. The tasks executed included:

  1. Design and launch of new website, brochure and other collaterals
  2. Setup of customised CRM, IVR and SMS systems for admission enquiry management
  3. Digital marketing and social media engagement
  4. Newspaper ads, hoarding and other advertisement designs
  5. Hosting of school marketing events
  6. Tele-calling for admissions, lead generation and marketing services

Project Start Date: 01 July 2019
Project End Date: Ongoing

Project Details

Website: ambienceschool.com

Ambience Public School - walkthrough

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King’s College India

kci-launchKing’s College India, a British Day, Weekly & Full Boarding School, was setup in Rohtak to extend the 140-year-old legacy of King‘s College Taunton, UK with an evolving British culture and Indian touch. A residential cum day boarding school on 21 acres, it is the first British boarding school to open a campus in India.

Involvement: Senior consultants, involved since the initial stages on the school in 2014. Marketing and brand strategy. End-to-end Marketing campaigns (ATL, BTL). Social media management. Lead Management System

Key Contribution: Brand perception as an international school, manage the entire marketing budget, to generate admissions On-ground marketing team on school rolls under our supervision

Current Status: Completed in 2018. The school is now fully operational, running successfully and set on a path of growth.

https://www.youtube.com/watch?v=fgy8PXyOYaQ

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SCJ World Academy (GD Goenka Signature School)

SCJ World AcademySCJ World Academy was a day-cum-boarding school planned on 20 acres of land in the outskirts of Gurgaon.  The infrastructure was designed to be premium and modern.

As consultants, we were involved in the launch and marketing of the school, in addition to offering general consultancy on the project development. The scope included design of all collateral, organising and participating in events including admission fairs for day and boarding students.

The school has since been renamed as the GD Goenka Signature School.

Project Start Date: 01 April 2016
Project End Date:  31 March 2017

Project details

SCJ World Academy

https://youtu.be/Qo7SjPBwiQ8%20

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Vega Schools

Vega SchoolsVega is a true 21st century school that offers project / problem based learning in a scientifically designed campus. The school was conceptualised to be an agent of change and reimagined from the ground up to challenge the status quo. Located on a 1 acre plot, the school is the primary school branch of a planned K-12 school.

Involvement: Turnkey consultants, involved since the initial stages in 2013. Involved in overall project management, design, marketing, launch etc

Key Contribution: Selection of land, identifying the architects, design and construction processes with an operational and marketing perspective, branding and launch, end-to-end consultancy engagement for 3 years

Current Status: Completed. The school started operations in April 2015 and has achieved tremendous success since then. The innovative learning spaces mimic today’s modern work environments.

Vega Schools - Walkthrough