King’s College India, a British Day, Weekly & Full Boarding School, was setup in Rohtak to extend the 140-year-old legacy of King‘s College Taunton, UK with an evolving British culture and Indian touch. A residential cum day boarding school on 21 acres, it is the first British boarding school to open a campus in India.
Involvement: Senior consultants, involved since the initial stages on the school in 2014. Marketing and brand strategy. End-to-end Marketing campaigns (ATL, BTL). Social media management. Lead Management System
Key Contribution: Brand perception as an international school, manage the entire marketing budget, to generate admissions On-ground marketing team on school rolls under our supervision
Current Status: Completed in 2018. The school is now fully operational, running successfully and set on a path of growth.
- Website: kingscollegeindia.in/