Admissions are most important for a new school. We drive admissions for new/existing schools, with an outcome-oriented approach to marketing. Prior to opening admissions, we check if the school needs and branding or rebranding services so that the logos, tagline etc are clear to parents. We design the advertising required for promoting the school.
At Newton Schools, the admissions process is systemised with the help of technology and training. All leads from multiple sources including social media, outdoor advertising, events, word-of-mouth promotions are captured. Our customised tracking systems converts the leads into an enrolment funnel.
- Create an integrated marketing plan
- Organize promotional and marketing events
- Leverage social media & technology to generate & capture leads
- Qualify leads and collates inquiries from prospective parents
- Monitor & follow-up for admissions
- Create customized plans for school visits
- Convert to school visits
- Scheduling an interaction with the Principal and teachers at school
- Follow-up to admissions
- Creation of an onboarding process and relevant dockets
Even after getting new admissions, it is important to engage with new parents to keep them informed of school developments and promptly addressing their queries. We convert parents into advocates for the school by satisfying all their queries. Managing PR & Media plays a key role in this too.
School admissions in a competitive environment, specially for new schools, is a challenge. It can be overcome when a dedicated team, with experience and proper tools, plans the entire admissions process.
Newton Schools has the expertise and experience of having successfully executed marketing and admissions campaigns for multiple schools, including day and residential schools.